5 ways to optimize your website page speed

A page’s speed is determined by how fast its content loads. It is sometimes unclear what “page speed” refers to since “site speed” is the speed of the entire website. A fast page load time is consistently rated as one of the most important elements of a successful website by Google, Amazon, and others. Websites taking more than three seconds to load are abandoned by up to 40% of visitors. It is possible that you are unaware of your website’s speed or how to improve it. Your website can be optimized in many ways to make it more efficient.

    • Analyze your web page speed.
      Use a tool such as WebPageTest to figure out what’s taking your page the longest to load. The simplest way to evaluate a page is to enter its URL. The results will appear directly.
    • Ensure your images are optimized
      An image size won’t be reduced on your server, only on your browser, if you use HTML tags such as a width or height specification. Identify the size of your ideal image and save it as that size. The quality can also be decreased by 80% if using an image editor, or you can use an online resize service to select options that reduce the file size according to your desires (we do not recommend reducing the file size by more than 50%). Web-friendly file types include JPG and PNG.
    • Reduce the number of Plugins
      A site running on WordPress or a similar platform could be affected by plugins that reduce responsiveness, degrade the interactivity metrics, and reduce your Lighthouse 3.0 scores. Plugins like your payment processor will be vital for your website, while other plugins may be of little use. Many plugins retrieve information from third-party servers, which could make the process even slower. The fewer plugins you have, the faster your site will load.
    • Don’t add CSS rules you aren’t using.
      Main.css contains your website’s CSS rules. A stylesheet that’s stored outside of a site’s HTML is known as an external stylesheet. The browser must first extract, parse, and process every CSS stylesheet to determine how your website will display the content before loading First Contentful Paint. Therefore, adding CSS files to a page will slow down your site’s performance. It takes the browser time to access, download, and then render each file.
    • Content Delivery Network
      Lighthouse 3.0 rates performance based on a second most important metric, page load speed, which can be improved using a content delivery network. CDNs work as a network of servers that deliver content around the world. The geographically dispersed servers of a CDN ensure that your content is always delivered to almost every user as quickly as possible.

After applying these steps, you must go for the speed test of your website to check the speed. Your company must keep growing and improving to increase sales each year. Websites are one of the main methods of making sales or communicating with your customers, so it’s imperative to make tweaks regularly.