Southern Academy

Increased leads in the education sector

Social Media Marketing I Google Ads I Branding I SEO I Email Marketing

Southern Academy located in Sydney’s Central Business District offers high-quality approved General English and English for Academic Purposes courses (EAP). As a registered training organization, it provides quality training for business and technology students. Their goal is to become one of the most reputed organizations in the education industry for qualitative education and training. Southern Academy hopes to achieve engagement, empowerment, continual improvement, and the quest for excellence with their latest teaching methodologies.

+284% Increase in Enrolments

+470% Improved leads with targeted PPC campaigns

–55% Reduction in cost per lead from Social Media

Complexities

Southern Academy aimed to build a strong and credible brand impression to attract their audience, As such, their first outlook was to create an impressive brand outlook that builds trust and quality impression among their users. Since their brand solutions were not up to the mark, they repeatedly failed to gather audience attention, along with, lacked growth. Poor quality brand solutions with cliché content were remarkably affecting their online campaigns. They were unable to meet their goals both organically as well as paid. Thus, they collaborated with BrandResQ to be their extended team for all digital solutions.

Solution

Prioritizing our targets we started barnstorming on new strategies for social channels. Our top priority included reworking graphic and content copies as per their audience’s needs. We also did thorough research on their audience to develop a geographic and demographic understanding. Further, which we developed well-articulated paid campaigns for gaining optimum results. Our campaigns with engaging content, attractive designs, clear email templates, and well-targeted keywords have helped Southern Academy to gain an increased brand value in the online world.

Procedure

Our focussed team of digital professionals provides thorough guidance at every stage of an online solution. We started creating requirement-based strategies to reach out to the maximum audience at the right time. We also work on a complete package of running paid ads, organic social promotions, and emails to reach the audience in every way possible for higher results.

Targeted Campaigns

We began researching their competition in each area and developing a competitor profile. With this, we were able to achieve a complete understanding of the keywords and social phenomenon. This helped us to design well-targeted campaigns for Southern Academy.

Data-Reporting

We understand the significance of data in the digital era. Thus, we have gone through all previous data, along with, the recent data to understand audience inclination. This helped us to create campaigns accordingly for the optimized outcome.

Manage Campaigns

We provide end-to-end campaign management solutions, where we look into ideation, development, and implementation to achieve the targets.

Results

Our consistency and determined efforts have helped Southern Academy to witness an 80% increase in paid campaigns. It has also derived an audience conversion of 28% which is higher than all their previous campaigns.

Our outstanding social marketing has also empowered the brand with a remarkable identity in the online spree with a 38% increase in monthly organic growth and 25% growth through paid social. We continue to hand-hold and support Southern Academy in their journey of achieving targets through our best digital solutions.

TESTIMONIALS

This is why we do what we do!

Initially, we face many hiccups in gaining the audience's attention. Our failing campaigns got us worried. Yet, BrandResQ helped us immensely with strategic and targeted PPC campaigns. They also designed and delivered enhanced paid social campaigns that helped us with increased business performance. We have seen the growth with BrandResQ and can say they are a trustworthy SEO Agency in Sydney.

- Maan

Southern Academy

CASE STUDIES