Facebook Ads Vs. Google Ads; what to choose?
A diverse client base has asked our team of digital marketing experts this question. Is Google Ads or Facebook Ads the better choice for my business? Our answer is almost always the same – it depends! You can use either method, and it depends on your business, target audience, and goals.
Ads on Google Vs. Facebook: The Big Debate
The marketing budgets of small businesses are often limited. It is extremely difficult to decide where to invest their Ad money. Just understanding the differences between Google and Facebook ads is difficult. Consequently, we are resolving and clarifying this controversy once and for all.
Here’s our detailed comparison of Google Ads vs. Facebook Ads, so you know which one gives you the best PPC ROI.
What are Google Ads?
At present, Google processes over 40,000 search queries every second, over 3 billion per day, and over one trillion per year. The pay-per-click advertising platform now known as Google Ads was formerly known as Google AdWords. Basically, advertisers on this platform pay only when users click through to their ads. PPC advertising is available on other search engines as well. However, the term paid search is most commonly associated with Google Ads since both consumers and advertisers so widely use Google.
What are Facebook Ads?
One of the biggest advantages of Facebook over Google is its ability to track our social behavior. Unconsciously, we reveal more information about ourselves on Facebook than we intend to.
There is no doubt that Facebook collects a lot of data that you can’t even realize. Your favorite pages on Facebook, your interest in different topics on your newsfeed, your friends, your birthdate, your location, your vacation, and so on. An advertiser seeking to target specific users could create tremendous value from such a database. Our emotions, our behaviors, and our likes play a very important role in our purchasing decisions. Decide who you want as your target customer, then only advertise to these people.
What’s Better for You, Facebook Ads or Google Ads?
Thus. The difference between Google Ads and Facebook Ads. Both platforms offer different search intents and different benefits. Let’s be honest – Google Ads and Facebook Ads are both excellent advertising options for your business. You can target different types of users with them, and they’re relatively cheap (depending on your industry).
Then what is the matter? Which is better? The answer to this question depends heavily on the goals and budget of your business.
Consider the following questions:
What is your long-term goal?
How do you want to benefit from this?
● Both platforms are perfect for sales, leads, consulting, or anything along those lines.
● You should be on Facebook if your goal is brand awareness or social following.
● Direct sales should be made through Google Ads (although both platforms can be used)
Your marketing budget will be repaid instantly when you use Google Ads to attract new customers right away. You can get new customers to explore and find you by using Facebook Ads. The long-run ROI is better this way.