How to Drive Traffic to Your Website Using Social Media
Increased website traffic is one of the most important reasons why you should use social media marketing. The use of social media can generate a great deal of traffic for your website or blog if used correctly. The best way to convince the reader that what you are proposing works is not just another myth, but something is proven to work to show some real-world examples. It takes effort and consistency, coupled with the correct approach and tools, to bring a good amount of traffic using social media.
Here are eight ways marketers can use social media to drive more traffic to their websites:
Share your website’s URL on social media
Make sure that your website is linked to all of your social media profiles. Despite the obviousness of this, there are cases where this is overlooked. In addition to helping your SEO, adding a link also helps your traffic increase.
Effectively use #hashtags
Your social media posts can be more visible if you use hashtags. Make sure to use hashtags correctly by looking at some of the best practices.
Advertise on social media
As social media users and pages increase daily, getting your posts in front of your intended audience is becoming more difficult. This is good because more people will see your posts, making it more difficult to attract followers.
Share your content with ease
Visitors may want to tell their friends or social media followers about something they enjoyed on your website. Having properly designed social media buttons on your website or blog will make it easy for your visitors to do so.
Include images in your posts
Visual elements (infographics, illustrations), such as images and videos, can be more easily shared. First, you need to make sure that you include images in your content so that the image goes along with it when it is shared. Second, when sharing things on social media, be sure to include images as well.
Post social media links
It is also necessary to include links to your social media profiles and posts. Postings with an appealing title, a concise description, an image, and a link to the source are good.
While you don’t want to spam your followers with many daily posts, regularly updating your blog will increase traffic and exposure. In terms of statistics, postings per day to social networks should be as follows:
- Pinterest: 5 posts
- Twitter: 3 posts
- Facebook: 2 posts
- Google+: 3 posts
- Instagram: 2 posts
Publish evergreen content on your blog
To address this issue, one solution is to link to content from other websites (and not steal their content), but then you will drive traffic to their site instead of your own, which could be problematic. A blog allows you to create high-quality evergreen content and share it from your website, which is the best method for traffic to your website. Social media machines love evergreen content because it’s always relevant.
Implement some of the strategies to grow every day. Overnight success is not possible, but one can have outstanding growth by hiring social media marketing agency Sydney.