How to optimise your blog post for search engines?

If you’re a writer who has started off with blogging, you cannot choose to write only for the sake of writing. You will essentially be creating content for both your audience and the search engines.

If Google thinks your content to be worthwhile, it will increase its visibility to your audience too. So, if you need to satisfy the search queries of people, you also need to satisfy the ranking factors alongside.

This would mean that you create content not only for humans but also for the algorithm. Once you are able to optimise your blog post for search engines, nobody can stop you from reaching the top searches. As an experienced SEO agency in Sydney, we have listed some of the best SEO practices to do so:

1) Choosing a good title: Include the search intent, your primary keyword and attention drawing hook for the title. Creating a compelling and honest title under 60 characters is crucial. If you can’t think of a title before starting, think of it while you write your content.
You can also try and include numbers in your title. People get attracted to titles with numbers and quantity as it is more concrete. It occurs due to cognitive bias of the human brain. But in simpler terms, it has been seen titles with numbers attached usually tend to get a higher click through rate.

2) Don’t ignore LSI: Primary keywords are not the only keywords Google searches for. It also gives a lot of weightages to LSI keywords. LSI (Latent Semantic Indexing) are the related terms the search engines use to decipher your content. For example, the LSI for ‘content marketing’ would be ‘content marketing strategy’ and ‘content marketing definition’. You can find the LSI by using the autocomplete and ‘related searches’ of Google at the page ends. Try to include LSI in your content without overdoing it.

3) Strategically place your keywords: Make use of all the researched keywords throughout the blog post. It is crucial to place them where they will have the most impact for humans and so that the search engine crawlers indexing your content can find them. Whether you are optimizing it for local SEO or international SEO, try to include them in the titles, headings and subheadings, introductory sentences, concluding paragraph and anchor texts. Don’t engage in keyword stuffing, where you fill your content with so many keywords that it becomes difficult to read. This can irritate your blog followers, and it might get penalised too.

4)Optimize your images: A visual can do wonders and they act as catalysts luring the readers to read ahead. It is of primary importance and one of the first things the audience notices after the title. A colourful and relevant image will push your SEO game higher. Also, be sure to include keywords in the file name and fill out the alternate text field with a brief, keyword rich description of the photo.

5) Reference your blog post with links: The moment you mention other bloggers in your blog post, include a link of the information you have tried to reference. It shows that your blog posts maintain a certain kind of blogging etiquette, which might make other bloggers link your blogs in their posts too. The moment you add some quality links it helps you rank higher in the search engine.

Apart from these try to keep your blog post simple and crisp. Do not experiment with your vocabulary and know that you are not writing for academicians but for the people at large, and your blog post will surely be a hit!