How to Optimize Your Google Ads to Increase ROI?
Changes are coming to Google Ads. For better and for worse.
Even though Google’s advertising platform is extremely easy to use, there is no doubt that it’s becoming increasingly competitive. Creating a successful campaign in minutes is not possible, but you can open new accounts in minutes. Google Ads can even result in loss of revenue if you’re not careful. It’s impossible to predict what will work tomorrow because the game is always changing. If you want to make sure you’re not throwing money away and compromising your AdWords ROI, you must know the pillars of success in Google Ads or you can hire a google ads agency Sydney. If you hope to build an effective Google Ads campaign to increase ROI, you must consider these five pillars.
Make Google Ads More Effective by Bidding Instead of Budgeting
In most cases, changing your bids is a far more effective strategy for increasing conversions than changing your budget for an ineffective PPC campaign. Return-on-ad-spend (ROAS) and cost-per-acquisition (CPA) strategies use automated bidding to control your budgets by adjusting your bids as necessary. It has proved more effective than lowering or raising your budget to reflect this trend. As long as your Target CPA is in line with the amount you need to earn for each keyword, the algorithm will decrease your target bid.
Optimize High-Performance Ads
It is possible to save time and increase conversion rates by automating advertisements with high conversion rates. The use of this method may vary depending on the seasonal factors and traffic volume for each keyword. It is easy to predict the future performance of your target keyword if you have significant performance data. In this case, automation is easy since the algorithm has ample data to benefit from high ROI bidding.
Quality Scores guide relevancy of Ads
A quality score has a significant impact on cost efficiency but also determines ad rank. With the 0-10 score, several factors are involved in contrast to other metrics. According to Google, the indicators include clickthrough rate (CTR), landing page relevance, keyword relevance, ad relevance, and historical ad campaign performance. Start by examining your keyword organization because relevance is the principal QS factor. A well experienced company for google AdWords management Sydney can take care for all these indicators to get maximum results.
Structure Keywords Based on Conversion Rates
When there is not a lot of data for one or more keywords, group keywords with similar conversion rates together. The relevance of the structure is also taken into consideration, making the metric a more holistic one. Automated bidding is more effective when keyword groups with similar conversion rates are categorized. Google will automatically check the context of your ad groups and campaigns if the algorithm identifies a keyword with insufficient data.
Increase Target Aggression During Seasons
During the course of your account history, your automatic bidding system learns more about your account history, but it does not tie your account history to specific seasonal events. To increase conversion rates on holiday-specific days without increasing your bids on other days, aggressive advertising is necessary to boost conversion rates on a specific day. If you expect to generate extra traffic for your ads within a one-day period, you can temporarily switch between CPA and PPC bidding.
Despite its powerful features, Google Ads is not always intuitive for online marketers regardless of industry. If you implement these five strategies, then you’ll see your marketing campaigns generate a greater return on investment.